CHERYSH CELLAR SOFTWARE

A Gateway To Possibility Opens Through the Cellar

Video Trailer  Discover Cherysh Cellar Software

Possibility

Every new depth reached. Every new peak conquered. Every new world uncovered. All of humanity's most glorious feats have been driven not by the cautious construction of a certainty. Nor by the tentative deduction of a probability. But by the intoxicating discovery of a possibility . . . and the ferocious will to believe in it.

A hunch about wine collections

an exciting possibility waiting to be discovered

A hunch about wine collections

an exciting possibility waiting to be discovered

The story of Cherysh cellar software begins with a hunch about wine collections. Where many saw only rows of bottles to be tracked and catalogued like stock in inventory, a small group of Sydney-based autodidact designers, artists, storytellers and developers, led by software designer Alex Martell, felt there was a much bigger possibility that had long been overlooked.

An exhilarating dream

2 years of experiments uncover a new way oF experiencing the world

An exhilarating dream

2 years of experiments uncover a new way oF experiencing the world

Two years of research and experiments transformed a vague but powerful hunch into a clear and irresistible dream: of using wine to add a symbolic and sensuous dimension (taste, smell, touch) to experiences whose transmission is normally restricted to literal sight and sound (photos and videos). Of creating an exhilarating new way of experiencing the world that tugs at the joyful curiosity of the subconscious and engages the potency of all five senses. Of using wine collections to open a fresh new gateway to exciting possibilities.

The muscle of a Boudereaux

“The muscle of a Bordeaux. . .

“. . .invoking the rush of tearing out of a corner at full throttle.”

The steely elegance of a Champagne

“The steely elegance of a Champagne . . .

“ . . . revealing the epic grandeur of supersonic flight . . .”

pioneers excited by possibility

celebrating the true essence of new experiences

The muscle of a Bordeaux evoking the rush of tearing out of a corner at full throttle. The steely elegance of a Champagne revealing the epic grandeur of supersonic flight. The light frame of a Mosel rousing the intoxicating lift of a close reach. Inspired by the will to believe of experiential trailblazers, the Cherysh team draws on all its know-how to make available the full emblematic and sensuous power of wine cellars to pathfinders keen to infect kindred spirits with the excitement of their discoveries.

An extreme approach to software design

The search for new possibilities is by definition an extreme endeavour. Likewise, wine individually and in a collection is at the extreme of complexity. Hence, establishing a deep and true connection between the endeavour and the object requires an extreme approach to software design. An approach where the first line of code is in fact the last step in a long process that starts by hand.

Every design starts with hours of research and experiments that result in the discovery and clear definition of a pure concept with enough creative energy to warrant exploration. This initial step is essential in being able to preserve the rich possibilities inherent in complexity without getting lost in it.

When hard choices arise, as they always do in design, the guiding principle is to implement the solution that is technically superior and that provides the truest expression of the concept being explored, irrespective of other considerations, in particular those of a financial nature.

The finishing of a design is driven by the belief that it is the details that bring the software product to life. Hence, attention to the seemingly inconsequential details of the timing of movements or the replacement of decision trees with matrix logic, represent a crucial step in making the technology invisible, so that the magic of the core idea can fully express itself and breathe a sense of life into the final product.

Through faithfulness to this drastic process we seek to pay tribute with 21st century methodologies to the centuries' old tradition of developing new technology that expands the horizons of possibility.

The light frame of a Mosel

“The light frame of a Mosel . . .”

“ . . .rousing the intoxicating feeling of lift on a close reach as you beat a course out of the harbour.”

The resonant energy of a Burgundy

“The resonant energy of a Burgundy . . .

“ . . . trained on the throbbing realisation of being the only ones on the powder for miles in every direction. . .”

THE CHERYSH AM 001

A GATEWAY TO THE HEART OF EXCITING EXPERIENCES

Whether it’s a win at the weekend yacht race, a new lap time at the local race track, or a treasured moment shared with loved ones – the AM 001 employs the rich symbolic power of wine and the full potential of all 5 senses to transport collectors and everyone they touch to the heart of cherished moments and exciting experiences. Every groundbreaking innovation and feature of the AM 001 – from the striking lines of the graphical interface, to the automatic upload of wines and moments, to auto-recommendations and past-peak prevention – is meticulously designed and engineered, down to the seemingly inconsequential details of the shapes and sizes of menu elements, with strict adherence to 3 core principles: a sharp focus on experiences, an unwavering commitment to quality and innovation, and an unreserved embrace of the rich complexity of wine.

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the Main
console

a feeling of expansion when navigating even the largest of cellars

The AM 001 uses personalised recommendations and rich inter-connections between wines (generated through machine analysis of consumption history, tasting notes, ratings, member activity and even forecasted weather) to create an expansive feeling of awareness when navigating even the largest of cellars. The visual interface – unique to the console of the AM 001 – progressively reveals wine details to deliver rich wine data without disrupting the navigation experience.

The Main console
The Main console

wine is the medium. experiences are the focal point.

In addition to rich wine data, each wine is linked to personal experiences. Hovering over a wine reveals glimpses of these experiences. Expanding a wine's details reveals the full breadth of experiences associated with that wine, creating a sensory and emblematic gateway to the essence of past experiences and the discovery of new ones.

Possibility (a magazine by Cherysh)

The 1983 America’s Cup & the Excitement of Possibility

“It was a cloudy but warm Wednesday afternoon in September 1983 when a small group of guests and media gathered around President Reagan. The White House had arranged a small ceremony to formally mark the end, for that year, of the America’s Cup . . .”

Read Full Article →
turnover

turnover efficiency indicators

plus automated past-Peak prevention

One of the key challenges with using wine as a medium to evoke the essence of experiences is the competing imperative of maintaining efficient cellar turnover. Turnover efficiency indicators – unique to the AM 001 – use a proprietary AI engine to distill thousands of critical information points (cellar stock, consumption history, tasting notes, drinking windows, other vintages, similar wines & more) into a single turnover efficiency indicator for each wine, personalised to every collector’s cellar. Inspired by the shift lights on an F1 steering wheel, turnover indicators change colour depending on whether a cellar is overstocked or understocked on a particular wine, allowing the collector to stay in control of turnover efficiency without having to think about it.

Auto-Purchase upload

Auto Purchase Upload

Auto-Purchase upload

email receipt (& Paper Receipt)
Auto-recognition

Wine purchases on the AM 001 are uploaded by simply emailing purchase receipts to Cherysh. Cherysh then analyses the email receipt to correctly add wines, quantities, cost and other data to the collector's cellar, thus eliminating the need for manual data entry and helping realise the core objective of focussing on experiences.

Possibility (a magazine by Cherysh)

Full & Rapid Reusability: Expanding the Reach of Human Kind

“To really have a revolutionary impact we’ve got to achieve at least an order of magnitude improvement . . . and the only way to achieve that is with full & rapid reusability. This is a very difficult thing to achieve. In fact a lot of people in the aerospace industry think it’s not possible . . . ” –Elon Musk

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intelligent photo & video selection

auto-upload from instagram, dropbox, google drive & iCloud

intelligent photo & video selection

auto-upload from instagram, dropbox, google drive & iCloud

The AM 001 automatically selects the best photos and videos to associate with specific wines in a collector's cellar. When connected to Instagram, Dropbox, Google Drive or iCloud, the AM 001 analyses the collector's photos and videos and then associates them with wines based on consumption date, purchase date and geolocation, skipping over duplicates and near duplicates. The collector retains privacy control over photos and videos at all times.

scanner-less automatic wine photo recognition

with mobile lockscreen confirmation

scanner-less automatic wine photo recognition

with mobile lockscreen confirmation

The AM 001 records wine consumption and purchases without the need to open a separate app – allowing the collector to stay in the moment at all times. The collector can simply take photos with the mobile phone camera and when mobile photos sync with the collector’s cloud photo library (e.g. iCloud, Dropbox, Google Drive), the AM 001’s AI vision separates out photos of wine bottles from all other photos, correctly identifies which wines they are, and then sends a notification to the collector’s mobile lockscreen, including everything needed to confirm consumption or purchase of wines (at the collector’s leisure).

Possibility (a magazine by Cherysh)

From the Land of The Long White Cloud into Automotive History

“I was first angry that the filler door hadn't been properly closed but then I began to wonder why it wasn't being pressed down by the airflow. The only answer was that there had to be a source of higher pressure air under it than over it.” –Bruce McLarenk

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Private and shareable shortlists

Linked to collector and community moments

Private and shareable shortlists

Linked to collector and community moments

The AM 001 allows the collector to keep track of wines for opening on specific occasions – be it a wine tasting with a large gathering or an intimate dinner with a handful of close friends. With the click of a button, the collector can share a link to any shortlist, offering friends and guests a scintillating preview of not only the wines to be served but also the excitement of the moments associated with each wine. Granular privacy controls allow the collector to tailor which moments are shown to the intended audience.

cherysh cellar software

The excitement of possibility

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laptop
laptop

Slice & dice Explorer

a Bird’s eye view of the cellar

The slice and dice explorer of the AM 001 provides an ideal starting point for planning wine tastings in advance. Filters, groupings, shadings and viewing modes allow the collector to view the cellar from every desired perspective. Intelligent recommendations and meticulously designed interactivity allow the collector to effortlessly discover and follow threads so the collector can hone in on the most exciting wines and moments to share with friends and family.

Possibility (a magazine by Cherysh)

Q&A with Alex Martell – Cherysh Founder & Product Designer

“Questions about the inspiration, the product design, the background etc.”

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Limited Edition titanium Membership Card

With laser-Etched Activation & transfer code

Limited Edition titanium Membership Card

With laser-Etched Activation & transfer code

The Cherysh membership card is designed to last, and can even be passed down. Made of high grade titanium, the card pays tribute to America’s Cup racing, Formula 1 racing and other extreme pursuits where this extraordinarily strong yet lightweight and durable metal plays a critical role. A unique code, laser-etched onto the back of the card, can be used to activate and authenticate the AM 001 software when it launches. The code can also be used to transfer a Cherysh membership to a family member or friend (subject to Cherysh approval).

Activity Feed

curated and community discovery

Activity Feed

curated and community discovery

The members-only activity feed of the AM 001 focusses on exposing collectors to meaningful new experiences. Whether it's a new wine, a new food pairing or a new moment shared by another collector, the activity feed is designed to open up exciting new possibilities for every collector. At all times, collectors are in control of what they wish to share, and what they wish to keep private.

Possibility (a magazine by Cherysh)

Sydney: The Physical & Spiritual Home of Cherysh

“ an article elaborating on Sydney and why it’s the perfect place to build Cherysh.”

Read Full Article →

Automatic Food REcognition

photo-based community food pairings

Automatic Food Recognition

photo-based community food pairings

On the AM 001, every wine is automatically paired with food photos posted by the Cherysh community, unlocking previously untapped potential for discovering new sensory experiences. Using the latest in computer vision technology, the AM 001 detects food photos in collectors’ cloud photo libraries and Instagram accounts, and then offers them as pairings for recently consumed wines (subject to collector confirmation). At all times the collector can choose whether to share a food pairing discovery with others or whether to maintain it as private.

FULL CELLAR DATA EXPORTABILITY

CSV AND JSON FORMATS

FULL CELLAR DATA EXPORTABILITY

CSV AND JSON FORMATS

Data exportability is a core tenet of the AM 001’s design. With the click of a button, collectors can export not only their current inventory, but also purchase history, consumption history, tasting notes, food pairings and more. The CSV export format allows collectors to view the data in any spreadsheet, while the JSON format preserves multi-dimensionality in a format that is familiar to most developers.

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Cherysh Cellar Software

Pre-sales registrations now open

Registration information

Some great title

And some illuminating text to sooth your soul

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